CONNECTION-FOCUSED COPYWRITING

Writing copy means creating the right connection with the right person at the right time to drive real results.I help established brands stand out from the constant noise of the modern marketplace.


Why Most Brands Struggle With Communication (And What It's Costing You)

If you're struggling to connect with your audience despite having a great product or service, you're not alone.But while you're trying to figure it out, your competitors are capturing the customers who should be choosing you.Every day of disconnected communication costs you:

  • Qualified prospects who scroll past your content

  • Potential clients who don't understand your value

  • Revenue that goes to competitors with clearer messaging

  • Time and energy on marketing that doesn't convert


About me

I'm Joe – a copywriter who believes the best marketing doesn't feel like marketing at all.With an MA in Strategic Communications and a background in Philosophy, I approach copywriting differently. Instead of pushing products, I help brands create genuine connections with their audiences.My work has been shortlisted for international awards, and I've helped clients achieve:

  • 24.7% average email open rate (high: 49.4%)

  • 4.74% average email click-through rate (high: 11.2%)

  • 6.26% average LinkedIn engagement rate (high: 34.7%)

  • 62% average conversion rate for new podcast listeners

My Philosophy: People don't buy what you do – they buy why you do it. I help you communicate that 'why' in a way that turns browsers into buyers.


Transform Your Communications From Generic to Genuine

Tell your story so it sells

Stop being another voice in the crowd.What you get: Clear brand positioning that communicates your value and gives you your own voice.

Turn subscribers into customers through connection, not manipulation.What you get: Email campaigns with proven results and click-through rates that actually drive business growth.

Build Email Communications That Convert

Create Content That Your Audience Actually Wants

I help you create content that your ideal clients actively seek out and share.What you get: Strategy that helps position you as the obvious choice.


What other people think

Or testimonials, if you prefer the official term.

Eddy Davies

Founder, Mutuals

"Josef perfectly matched the appropriate tone for the copy, exceeding expectations and delivering a compelling email flow."


Take Control of How Your Market Sees You

Right now, your competitors are probably telling their story better than you.Every day you wait is another chance for potential customers to choose someone else simply because they communicated better.Don't let poor communication cost you more sales.You're the expert at your business – let me make sure everyone else knows it too.I'm currently accepting new clients for Q3 2025.


Still want to know more?Fair enough – choosing the right copywriter is important.Book a strategy call and ask me anything you want.No pressure, just honest answers about whether we're a good fit.